Data cleansing outsourcing- hiring a third-party vendor to clean, upgrade, and maintain your database -is a cost-effective business strategy.Continue reading
Surprising but true! B2B data decay rate is 2.1 percent per month or around 22.5 percent per year, according to a recent study by Marketing Sherpa, a market research firm. Along similar lines, the Bureau of Labor and Statistics reports that data decays at a faster rate of 55 percent per year in certain sectors, such as, Entertainment and Arts.
Data scrubbing also known as data cleaning means finding and fixing or removing erroneous data from a database. These services are used mostly in databases to identify irrelevant information and then remove it. Data scrubbing services are becoming crucial these days as businesses continuously require to update their database to maintain validity, integrity and add significance to their continuing business process.
WHAT ARE DATA CAPTURING SERVICES?
These services refer to the conversion of hard copies i.e. typed information to soft copies i.e. computerized format. The data transformed nowadays, is compatible with the latest database software because today’s software provide supports Multiple punching, Microsoft Excel files, Access files, Comma delimited files, Flat ASCII Text files and SPSS.
Data is crucial to success for most organizations. Quality of data is one of the most fundamental aspects of realizing that success. It is for this reason, organizations need to scrutinize how effective and cleansed their data is for better customer retention and new marketing campaigns.