This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.
We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.
A number of financial records, forms, questionnaires and other documents which fill your office cabinets hold a vast amount of critical information that can help you make key business decisions. From startups to large-sized organizations, businesses understand the importance of internal data that can provide valuable insight and help in streamlining business processes.
Without knowing the facts about your customers and prospects, you cannot create an effective marketing campaign. And, that’s where your data needs enrichment.
Want to write descriptions that sell? Have no idea how to get it done?
Boastful and uncreative product descriptions can negatively impact your online sales. Conversely, seductive descriptions can instantly engage the buyers.
The Challenge? To maintain an up-to-date enterprise-wide database.
The Problem? To address such tasks in-house, the company would require plentiful resources and a technically sound set-up, which can cost a fortune.
The Solution? Hire professional services, save cost and stay competitive in your business.
Running an eCommerce business is an ongoing task. Even if your business is up and running successfully, you need to constantly update your product inventory, monitor sales, optimize your websites for search engines, announce new offers and discounts, manage shipping, deal with finances, and so forth.
As a business owner, you make important business decisions every day. And it is true that having access to more data helps improve your business decisions. However, more data does not necessarily mean more knowledge. You need to structure your database to recognize patterns, establish correlations. This is exactly why your business needs data mining.
Surprising but true! B2B data decay rate is 2.1 percent per month or around 22.5 percent per year, according to a recent study by Marketing Sherpa, a market research firm. Along similar lines, the Bureau of Labor and Statistics reports that data decays at a faster rate of 55 percent per year in certain sectors, such as, Entertainment and Arts.