According to Statista, the United States will experience a rise of $563.4 billion in eCommerce sales by 2025. This leaves no secret that online shopping is on peak and with more eCommerce stores coming in, it is only going to grow every day. Although there are various aspects of running an online store and one of them is writing product descriptions for eCommerce sites. It is an essential aspect of online marketing and the only thing that influences buyer’s decisions is “compelling product description”. Considering professional eCommerce product description writing services can save you a lot of time and help you create descriptions that sell.Continue reading
In the highly competitive eCommerce arena maintaining an edge over the competition is a tough task. They are all on the same platform as you are, offer similar or identical products and apply an equally aggressive marketing strategy. So, how do you set your eCommerce store apart from others? The answer lies in product descriptions. But writing winning product descriptions is easier said than done. Apart from being a great copywriter, you have to do a lot of research on your own to ace the game of eCommerce product description writing. As most of the online merchants have limited understanding of copywriting, they prefer to outsource this niche job to brand communication agencies. No matter whether you outsource eCommerce product description writing or want to do it yourself, the tips we are discussing in this write-up will definitely make a difference.
This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.
We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.