The Process and Purpose of Mailing List Compilation

Mailing lists are a key element in any direct marketing campaign. Marketing and sales people often spend a lot of resources and efforts in compiling mailing lists themselves, instead of focusing on their core expertise, i.e., developing marketing plans and strategies. Even worse is when they don’t target the right market and all their efforts go in vain. Thus, accurate mailing list compilation is crucial for a business to grow.

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