Email is one of the most effective channels for marketing. For every dollar spent on email marketing, an average return on investment of $36 can be expected. And, a majority of consumers say email is their preferred channel for business communication, while over 90 percent of businesses say email marketing is crucial for their success.Continue reading
Mailing lists are a key element in any direct marketing campaign. Marketing and sales people often spend a lot of resources and efforts in compiling mailing lists themselves, instead of focusing on their core expertise, i.e., developing marketing plans and strategies. Even worse is when they don’t target the right market and all their efforts go in vain. Thus, accurate mailing list compilation is crucial for a business to grow.