In the highly competitive eCommerce arena maintaining an edge over the competition is a tough task. They are all on the same platform as you are, offer similar or identical products and apply an equally aggressive marketing strategy. So, how do you set your eCommerce store apart from others? The answer lies in product descriptions. But writing winning product descriptions is easier said than done. Apart from being a great copywriter, you have to do a lot of research on your own to ace the game of eCommerce product description writing. As most of the online merchants have limited understanding of copywriting, they prefer to outsource this niche job to brand communication agencies. No matter whether you outsource eCommerce product description writing or want to do it yourself, the tips we are discussing in this write-up will definitely make a difference.