Surprising but true! B2B data decay rate is 2.1 percent per month or around 22.5 percent per year, according to a recent study by Marketing Sherpa, a market research firm. Along similar lines, the Bureau of Labor and Statistics reports that data decays at a faster rate of 55 percent per year in certain sectors, such as, Entertainment and Arts.
Data scrubbing also known as data cleaning means finding and fixing or removing erroneous data from a database. These services are used mostly in databases to identify irrelevant information and then remove it. Data scrubbing services are becoming crucial these days as businesses continuously require to update their database to maintain validity, integrity and add significance to their continuing business process.