In today’s business scenario, customer data is available in more forms than ever before. It is a good thing on one hand and an overwhelming challenge on the other. Good, because there is no dearth of relevant information and challenging, for the simple reason that businesses often find themselves at a loss when they have to identify trends within a data set. This is where data enrichment comes in as a handy tool. It is essentially the process of merging multiple data sources that enables business to build strong data profiles that eventually help them make well informed decisions. On the surface the process of data enrichment might sound complicated, but if you follow a structured approach and industry best practices, you can easily reap its benefits. Let’s find out the best practices associated with data enrichment services.