Why Your Business Needs a Clean and Accurate Database

Why Your Business Needs a Clean and Accurate Database 

Surprising but true! B2B data decay rate is 2.1 percent per month or around 22.5 percent per year, according to a recent study by Marketing Sherpa, a market research firm. Along similar lines, the Bureau of Labor and Statistics reports that data decays at a faster rate of 55 percent per year in certain sectors, such as, Entertainment and Arts.

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