Data scrubbing also known as data cleaning means finding and fixing or removing erroneous data from a database. These services are used mostly in databases to identify irrelevant information and then remove it. Data scrubbing services are becoming crucial these days as businesses continuously require to update their database to maintain validity, integrity and add significance to their continuing business process.
All business organizations are dependent on their databases on an everyday basis for various procedures and processes. Therefore, it is really important that the database must be accurate, error free and updated.
Due to the frantic business processes and intricacies involved in the contemporary businesses, it becomes challenging to manage massive quantities of data, which requires to be processed and rectified on a day to day basis. Data if not accurate, clean, correct, complete and consistent, is of no use to the owner. No useful information can be generated from it. Thus, it is mandatory to have someone to supervise the whole process of data cleansing and make it more efficient. Outsourcing data cleansing tasks to data cleansing companies allows businesses to focus more on core activities.
Data Scrubbing Services include the following steps:
- Incorrect spellings are checked and rectified
- Identifying default customers to reduce the possibility of frauds
- Enhancing the data with additional details
- Removing the duplicate entries for the same person
- Telephone numbers are analyzed against TPS/ CTPS before making sales calls
- Checking names, technical jargons and abbreviations
- Verification of the addresses against their current residence
- Validating email addresses and eliminating incomplete and outdated entries
- Adding more email addresses for more business
- Checking the database for any unusable records
Advantages of Data Scrubbing Services:
- Dependable and accurate databases save a lot of resources which are otherwise wasted because of inaccurate data.
- Using inaccurate data can produce inaccurate results which can be misleading in corporate decision making. Data cleaning services can provide authentic data in lesser cost and time.
- Validating and verifying the data before use can provide a highly accurate mailing list for marketing.
- These services increase organizational efficiency and profitability.
- Outsourcing data scrubbing will benefit you in utilizing skilled manpower with great knowledge and experience in handling critical data without hiring them permanently.
- Outsourcing data cleansing will allow you to concentrate more on the core activities of your business.
- Availing these services will minimize the errors and make your data more useful and meaningful.